A simple social media marketing strategy for your vacation rental business
Do you own a vacation rental and want to improve your
occupancy rate? When it comes to consistent bookings it’s essential to have
the right marketing strategy. One that won’t cost you a fortune or take up
too much of your time.
When applying an effective and streamlined strategy, social media marketing for
your rental can help bring in the money. Most vacation rentals can be found on
popular booking platforms such as Airbnb and HomeAway. Future guests see pictures,
a description, and maybe some reviews.
However, most people want to know a little more about the rental and the person
who hosts the property. To find out more, they usually perform secondary research,
which takes them to social media sites like Facebook, Instagram, Pinterest, and
Google plus.
The value of social media marketing
It can help boost SEO - If you have your own website that showcases your vacation rentals, improving your SEO rankings can help people find your website easier. Although this may sound foreign to some, all it takes is being consistent. Keep creating new content on your website, even once a week will do. In time, it can help social media users connect with your vacation rental.
It doesn’t cost you a thing - Setting up a social media account for your rental is free and fairly straightforward. It only takes a bit of time and effort.
Nearly everyone today has at least one social media account. It’s smart to take advantage of that market. And the statistics show how social media plays into vacation and holiday travels. Nearly
76% of all people on vacations post a picture, a story, a video to their account. Also, about 52% of people say that a vacation picture posted by their friend inspired their own trip.
“In time, the work you put into your pages, your posts, content creations, will help build your following and bring more people to your door.”
What to include when setting up your social media account
Use the right titles - The goal here is to reinforce your brand. Keep it short and simple, such as your brand name and your motto or slogan.
Only post the best photos and videos - Focus on taking high-quality photos and videos that showcase the rental. Having photos or a video of the home’s exterior is something future guests are interested in as well. If needed, hire a professional photographer, it will be well worth it.
How to attract travelers to your vacation rental
Get people to connect with your brand
Connect with guests through your social media page, and encourage them to like your posts. The more likes and comments you have on your page, the more credible you become. You can do this when they check-in, for example.
Use your social media pages to get online testimonials
If your guest connected with you via social media, then ask them to post a picture or comment about their stay. When you receive a positive review through VRBO or Airbnb, thank them on your social pages and include a link back to your listing. Whenever possible, tag your former guests when you post a picture - this helps to expand your reach.
Publish content that demonstrates your knowledge of the area
Most travelers book a vacation based on a destination that has activities they’re interested in.
What they may not know when they arrive are the hidden gems, and places only the locals know about. Sharing this information with your guests is invaluable and can generate extremely positive feedback.
In Summary
Along with the social media marking tips I’ve shared, it’s also important I share this - it’s likely that only some of your posts will produce lots of views. That’s not to discourage you in any way, just a way to set expectations. Even still, it’s worth the effort. In time, the work you put into your pages, your posts, content creations, will help build your following and bring more people to your door.
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Ryan Gravel
Ryan Gravel is an American real estate broker and developer. He began his career at a young
age working for his family owned construction company.
After graduating college at the University of Central Florida with a degree in business,
Ryan set out to find untapped prolific markets around the world. His search landed him in
Playa del Carmen, Mexico where he founded Virgin Realty Mexico and co-founded the Saatal
Development Group one of the fastest growing development companies in the Riviera Maya.
With extensive market knowledge, professionalism, etiquette, innovation and integrity Ryan
is known as one of the most highly respected real estate advisors in the region.
