Quintana Roo bets for two new tourist markets: Australia and India
The Tourism Promotion Council of Quintana Roo (CPTQ) will focus the rest of resources
for 2018 (just over 200 million pesos) to promote destinations in the Mexican Caribbean
in Australia and India, said Darío Flota Ocampo, head of the agency.
In a conversation with La Jornada Maya , during the celebration of the Day of the
Travel Agent, he added that the airline Turkish Airlines plans to operate in 2019
a direct flight between Istanbul and Mexico City through which it is estimated to
attract the Indian segment, which is “Very high purchasing power”.
The executive commented that “we start from the 220 million pesos that
Congress approved (last year) for the trusts; of that budget there is a
part that was already exercised this year, there is a part, like 60 million,
there are 160 and we have already made an application and the governor has
authorized, in principle, an extension of 150 million more “.
In addition, “another request was made for 88 million pesos, they are around
400 million pesos, which we hope they will answer affirmatively and that is
the initial budget exclusively for promotion,” explained the turistero.
“There is a new market for which we have a planned campaign: Australia for
the first time. It is a market in which we are interested because Australians
travel a lot and their holidays are long. They have a tradition of traveling
and as they are far from anywhere, traveling many hours is normal for them,
“he said.
“Finally, insisting on a market means that someone expresses interest and
begins to consider the possibility”, referring to the announcement of the
airline Turkish Airlines, which plans to operate in 2019 a direct flight
between Istanbul and Mexico City through the that will attract the Hindu
segment, with high purchasing power.
Weeks ago, the Turkish flag airline announced its interest to fly to Mexico
City. Currently it reaches 302 destinations around the planet and is the
airline with the most international connections; However, among them is not
yet Mexico: “It’s great news, a great high-quality airline in nearby Asia.”
In that sense, another airline, Emirates is in plans to begin joining airway
to the capital of the United Arab Emirates and the Cdmx at the end of 2018.
“The Emirates flight that starts in November on the Dubai-Barcelona-Mexico
City route opens the possibility, above all, for the Indian market, in which
we are interested in arriving, especially in Cancun and the Riviera Maya.
“It is a market of great purchasing power and that we are not receiving because
it is very complicated for them to get here; they do it through connections
in England or the United States, it is one of the farthest parts of the globe,
“he said.
These are the two new markets for which the Mexican Caribbean is betting for 2018, Darío Flota said.
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Ryan Gravel
Ryan Gravel is an American real estate broker and developer. He
began his career at a young age working for his family owned
construction company.
After graduating college at the University of Central Florida with
a degree in business, Ryan set out to find untapped prolific markets
around the world. His search landed him in Playa del Carmen, Mexico
where he founded Virgin Realty Mexico and co-founded the Saatal
Development Group one of the fastest growing development companies
in the Riviera Maya.
With extensive market knowledge, professionalism, etiquette,
innovation and integrity Ryan
is known as one of the most highly respected real estate advisors in the region.
