Riviera Maya, favorite Mexican destination of millennials of the world
It is projected that in 2020 young people will increase their trips up to 50 percent
Millennials , all young people born between 1980 and 1999, whose behavior is considered narcissistic and
idealistic, are revolutionizing the travel sector because they already account for 20 percent of travelers
in the world and it is expected that in the next two years, by 2020, they will increase their trips by up
to 50 percent.
According to a study by Best Day, the leading receptive and online travel agency in Latin America, the sector
dominates the management of networks and they know the importance of sharing each of their vacation photos,
which influence 50 percent in their group. Friends about where to go next holiday period.
Worldwide, the segment represents 20 percent of the travelers, and it is said that the so-called millennials
value experiences more than material things; for them, travel is more enriching.
According to the study, something that defines the consumption profile of millennials is the value they give
to their life when they seek quality; they look for personalized things or unique activities, before any
economic benefit, so they want destinations to which nobody else has gone and they are the first to share
it in their social networks.
That generation likes luxury, exclusivity and personalized attention; It mainly travels to restricted places
where almost nobody can reach, or which are very original, for example, a camp in Africa that combines two
things: an expensive destination but an alternative type of accommodation.
In Mexico, your favorite destination is the Riviera Maya, followed by Ibiza (Spain) and Punta Cana (Dominican
Republic), more than 50 percent of them have posted a photo or video of their vacations on social networks,
and 43 use devices and review your cell phone every five minutes during your journey.
The reasons for millennials to travel indicate that 55 percent do so to interact with the local people they
visit; 46 enjoys daily life in the place, and 43 percent decides to travel to increase their knowledge.
Among the important characteristics that they consider to choose a destination are the food, that the local
people are friendly, and that there is access to the Internet and Wifi; 69 percent is based on referrals
from family or friends, 7 on travel sites, and 66 percent on blogs and reviews (opinions).
The duration of a millennial trip varies between a little more than two weeks and up to more than six months,
depending on the purchasing power: 43 percent goes more than two weeks; 35 from one to two weeks, and 10 percent
travel for more than six months.
The Best Day polls show that more than 50 percent of millennials have posted a photo or video of their vacations
on social networks; 43 checks his cell phone every five minutes during his trip, 65 has travel applications on
his cell phones, and 70 percent searches for travel information on his cell phones or tablets.
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Ryan Gravel
Ryan Gravel is an American real estate broker and developer. He
began his career at a young age working for his family owned
construction company.
After graduating college at the University of Central Florida with
a degree in business, Ryan set out to find untapped prolific markets
around the world. His search landed him in Playa del Carmen, Mexico
where he founded Virgin Realty Mexico and co-founded the Saatal
Development Group one of the fastest growing development companies
in the Riviera Maya.
With extensive market knowledge, professionalism, etiquette,
innovation and integrity Ryan
is known as one of the most highly respected real estate advisors in the region.
